The current economic slowdown is not limiting plans by Coopers Brewery to install new production equipment at its Regency Park brewery.Coopers' MD, Dr Tim Cooper, said that in the next 12 months, the brewery would be installing a new multi-pack packaging machine, rebuilding the pasteuriser, adding a new filter to the brewery's lager line and purchasing more kegs.
Additional kegs will be ordered to help cope with keg sales volume, which has continued to grow at 4.3% overall for the first six months of this financial year and a startling 19.8% outside Coopers' traditional stronghold of South Australia, Cooper said.
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Good to see Coopers doing well, I'd say their success is due to their widespread adoption in recent times.
I can only speak for NSW, but as recently as 2002 it was only available by the case from the bottleshop. The case generally went for $50ish, which back then was a proper premium beer price, almost double VB/New.
In recent times it has become very widespread, and I'd say the majority of pubs now have Coopers Pale Ale on tap, which I love. Cases can be picked up for $40 if you shop around.
I guess their being more expensive for so long gave them a premium brand, then to bring it down to the same price as VB/New without changing the taste makes it a bargain.
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