In putting this website together it became obvious that there are very few Beer Festivals taking place in Australia over the coming year. A search in our own Beer Festival Search Box reveals just 3 Beer Tasting events for 2009!Why is this?
Australia is known for its love of beer. The national holiday, Australia Day, wouldn’t be the same without a set of bbq tongs in one hand and a cold stubbie in the other.
I think the problem is twofold. Firstly, Australians are very parochial about their beer. If you’re a Queensander then you drink XXXX, a Victorian and you drink Victoria Bitter and so forth. Such loyalty to a brand allowed the second problem to develop; no competition. For too long the majority of the beer market in Australia has been owned by just two brewers: the Fosters Group and Lion Nathan.
When a population drinks just a handful of beers and the brewers are happy to supply just a handful of beers then it is no wonder there are very few Beer Festivals - what is there to celebrate?
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Sydney’s iconic landmark, The Australian Hotel will again host its renowned two-day beer bash to celebrate… BEER! The 5th Annual Australian Beer Festival over Saturday 24th & Sunday 25th October from 12 noon to 8pm is back with more beer than ever. This is the Beer Festival to end all Beer Festivals and extending its size to fit in with its burgeoning growth and success as it builds momentum each year.
The Australian, a Heritage Hotel, taking out awards over the years including Best Beer Venue in Australia and Best Heritage Hotel of the year The Australian is world renowned for its patriotic support of Australian beers with more than 120 different beers from the micro to the massive available at the heritage listed pub. The Australian Beer Festival will once again give beer lovers the chance to taste all of these great brews during a weekend celebration of all that makes Aussie beer great.
The Australian Hotel, at the heart of The Rocks and in the shadow of the Sydney Harbour Bridge will provide the perfect backdrop for a unique opportunity for beer lovers to meet the brewers and seminars will be held over the weekend to educate those with a keen thirst for beer knowledge. More than 9000 people are expected to attend the festival and 20,000 litres of beer to be consumed over the two day event, with the Australian Hotel serving up their famed-grub, true blue Aussie pizzas such as Croc, Roo, Emu, matched back with a cleansing ale sampled from the festival - Come on down and put our local brews to the test!
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