Brewer takes bush berry beer to Poms

Boutique beer maker Barons Brewing will be playing to the poms' passion for beer when it returns to the UK this week to again represent Australia at the world's largest beer festival.

Having brewed up a storm at the JD Wetherspoon International Beer Festival last year with its Baron Black Wattle Original Ale, head brewer Richard Adamson hopes to retain top honours with its new Barons Bush Berry Porter.

Like last year's winning drop, the beer will be brewed with native Australian spices.

This year's pint is made with the bush berry, or passion berry.

"Brewing last year was a huge honour and very exciting," Mr Adamson said.

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CARLTON DRY’S LATEST SQUEEZE!

This summer sees the addition of a new beer to the Carlton Dry range – Carlton Dry Fusion Lemon.

The introduction of Fusion Lemon follows the overwhelming success of the Carlton Dry portfolio. Carlton Dry has shown exceptional growth in recent years, with 79% Value growth and 72% Volume Growth*.

Similarly, since its launch in December 2007, Carlton Dry Fusion Lime has grown to become the number one flavoured beer in both volume and value terms^.

The status of Carlton Dry Fusion Lime as the fastest growing beer by incremental volume within the flavoured segment* has led to the creation of Fusion Lemon – a well-balanced, easy drinking beer with the refreshing infusion of natural lemon.

Beer with flavour is a growing global trend and has proven hugely popular in Australia, representing one of the fastest growing segments of the regular beer category with value and volume growth of over 2000%*.

A refreshing beer with an ABV of 4.2%, Fusion Lemon’s subtle integration of natural lemon balances the bitterness of the Carlton Dry base, resulting in a smooth, crisp finish.

The launch of Fusion Lemon will be supported by POS materials (including price boards, pallet toppers, posters, fridge wobblers, tent cards and fridge magnets).

Carlton Dry Fusion Lemon is priced in line with Carlton Dry Fusion Lime, and is available nationally week commencing 16 February.



RRP: $ 15.99 for 355ml 6 pack. Each 355ml bottle contains 1.2 standard drinks.

SOURCE: * Carlton Dry has shown exceptional growth in recent years, with 79% Value growth and 72% Volume Growth. (MAT to Dec 08 vs YA) ^ Since its launch in December 2007, Carlton Dry Fusion Lime has grown to become the number one 'flavoured beer' in both volume and value terms (MAT to Dec 08). *Carlton Dry Fusion Lime is the fastest growing beer within the flavoured segment by Incremental Volume (MAT to Dec 08 vs YA.) *Beer with flavour is a growing global trend and has proven hugely popular in Australia, representing one of the fastest growing segments of the regular beer category with value and volume growth of over 2000% (MAT to Dec 08 vs YA) Note: Brands included in ‘Flavoured Beer’ segment include: Carlton Dry Fusion, Miller Chill & Barefoot Radler. Foster’s calculation based in part on data reported by Nielsen through its ScanTrack Liquor Service for the Beer Category for the Australian off premise liquor market. (Copyright © 2009, The Nielsen Company.)

Great Australian Bars and Pubs

Over on our West Coast, The Roey, Broome’s oldest pub, lives by the saying “if it’s going to happen in Broome, it’s going to happen at the Roey”. If you stumble across a local character by the name of Swindle, pull up a chair and order a coldie because he has enough tales about pearling and gangsters to last a week.

While sunset camel rides on Broome’s Cable Beach are world famous, it’s the tales about beer drinking camels that draw attention at the Whim Creek Pub. Half way between Karratha and Port Hedland, this pub has its own wildlife sanctuary and was once home to a camel with a penchant for beer. Don’t worry about missing the pub – it’s painted bright pink!

The biggest and best known pub in Kalgoorlie is The Exchange. It holds the record for the biggest volume of Jim Beam sold in regional WA. It was originally constructed as a shed in the late 1800s.

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