CARLTON DRY’S LATEST SQUEEZE!

This summer sees the addition of a new beer to the Carlton Dry range – Carlton Dry Fusion Lemon.

The introduction of Fusion Lemon follows the overwhelming success of the Carlton Dry portfolio. Carlton Dry has shown exceptional growth in recent years, with 79% Value growth and 72% Volume Growth*.

Similarly, since its launch in December 2007, Carlton Dry Fusion Lime has grown to become the number one flavoured beer in both volume and value terms^.

The status of Carlton Dry Fusion Lime as the fastest growing beer by incremental volume within the flavoured segment* has led to the creation of Fusion Lemon – a well-balanced, easy drinking beer with the refreshing infusion of natural lemon.

Beer with flavour is a growing global trend and has proven hugely popular in Australia, representing one of the fastest growing segments of the regular beer category with value and volume growth of over 2000%*.

A refreshing beer with an ABV of 4.2%, Fusion Lemon’s subtle integration of natural lemon balances the bitterness of the Carlton Dry base, resulting in a smooth, crisp finish.

The launch of Fusion Lemon will be supported by POS materials (including price boards, pallet toppers, posters, fridge wobblers, tent cards and fridge magnets).

Carlton Dry Fusion Lemon is priced in line with Carlton Dry Fusion Lime, and is available nationally week commencing 16 February.



RRP: $ 15.99 for 355ml 6 pack. Each 355ml bottle contains 1.2 standard drinks.

SOURCE: * Carlton Dry has shown exceptional growth in recent years, with 79% Value growth and 72% Volume Growth. (MAT to Dec 08 vs YA) ^ Since its launch in December 2007, Carlton Dry Fusion Lime has grown to become the number one 'flavoured beer' in both volume and value terms (MAT to Dec 08). *Carlton Dry Fusion Lime is the fastest growing beer within the flavoured segment by Incremental Volume (MAT to Dec 08 vs YA.) *Beer with flavour is a growing global trend and has proven hugely popular in Australia, representing one of the fastest growing segments of the regular beer category with value and volume growth of over 2000% (MAT to Dec 08 vs YA) Note: Brands included in ‘Flavoured Beer’ segment include: Carlton Dry Fusion, Miller Chill & Barefoot Radler. Foster’s calculation based in part on data reported by Nielsen through its ScanTrack Liquor Service for the Beer Category for the Australian off premise liquor market. (Copyright © 2009, The Nielsen Company.)