Budweiser to be produced in Australia?

Coopers, Australia’s largest independently-owned brewer, is hopeful that they will soon be producing America’s most popular beer at their South Australian brewery.

Budweiser, which is the highest selling beer in the world, is imported into Australia and distributed by Premium Beverages - which Coopers has an 80 per cent share of. As they push toward a key sales threshold, the privately-owned business is seeking to arrange a deal with the world’s largest brewer, Anheuser-Busch InBev, to brew the beers in Australia.

“We needed to reach a threshold of more than 500,000 cases … at the rate we’re selling, we could say we would have hit it by mid 2009,” Managing Director, Dr Tim Cooper, told The Advertiser.

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Keeping up with the Coopers

The current economic slowdown is not limiting plans by Coopers Brewery to install new production equipment at its Regency Park brewery.

Coopers' MD, Dr Tim Cooper, said that in the next 12 months, the brewery would be installing a new multi-pack packaging machine, rebuilding the pasteuriser, adding a new filter to the brewery's lager line and purchasing more kegs.

Additional kegs will be ordered to help cope with keg sales volume, which has continued to grow at 4.3% overall for the first six months of this financial year and a startling 19.8% outside Coopers' traditional stronghold of South Australia, Cooper said.

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