27 January 2009

Budweiser to be produced in Australia?

Coopers, Australia’s largest independently-owned brewer, is hopeful that they will soon be producing America’s most popular beer at their South Australian brewery.

Budweiser, which is the highest selling beer in the world, is imported into Australia and distributed by Premium Beverages - which Coopers has an 80 per cent share of. As they push toward a key sales threshold, the privately-owned business is seeking to arrange a deal with the world’s largest brewer, Anheuser-Busch InBev, to brew the beers in Australia.

“We needed to reach a threshold of more than 500,000 cases … at the rate we’re selling, we could say we would have hit it by mid 2009,” Managing Director, Dr Tim Cooper, told The Advertiser.

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