Coopers provides another excuse not to mow the lawn...

Australia’s largest ‘boutique’ brewery Coopers, I learned this week, has reported a noticeable rise in sales of home brewing kits since July this year when the global economy commenced its turning turtle act. Sales are up 8% by volume, driven mainly by a 26% rise in the international range, at the premium end of its home brew line-up.

Now 8% may not seem a lot at first glance, but bear this in mind: Coopers is the world’s largest producer of home brew kits with 19 different beer styles, including lager, draught, stout, real ale, bitter, dark ale and ginger beer.

But Scott says I’m wrong (about the ease and result, that is). It’s all very easy and the results are of a high quality: “Once (beginners) understand how quick and simple the process is, most soon move to making better quality beers, particularly when they realise that they can make premium quality beers for only 35 cents per stubbie.”

Hmmm, with that kind of cost saving your average Aussie beer drinker would be able to employ a lawn mowing contractor every fortnight - AND still save money to please the other half...

Full Story