Bright chosen for international promotion

The alpine town of Bright will feature in an upcoming promotion of Australian working holidays in the United Kingdom.

As part of the promotion three young Britons will take the holiday of a lifetime, travelling and working across Australia.

Each of the winners will document their travel adventures on a blog which will be promoted in the United Kingdom to motivate other travellers to visit Victoria.

As part of their travels each of the winners will complete a two-week work placement at Bright Brewery.

“This promotion will showcase all that Victoria has to offer and the blog will be an exciting channel for travellers to visit to learn more about working holidays,” a Tourism Victoria spokesperson said.

“Bright was selected as Victoria’s High Country offers beautiful scenery, a rich and colourful history, gastronomic variety and countless activities all year round.”

The president of the Bright and District Chamber of Commerce Daniel Boissevain said he was looking forward to welcoming the British travellers to Bright.

“During their stay we will be showing them all the amazing experiences on offer locally.

“I’m sure we will give them plenty of adventures to blog about.”

The first traveller will start their placement at the Bright Brewery on 10 March 2009.

Bright Brewery’s head brewer David Cocks said that it will be great to have three young staff joining their team.

“They will have the opportunity to learn first hand how we make our award wining beer along with working behind the bar which is a favourite with tourists and locals alike,” Mr Cocks said.

Chairman of Alpine Region Tourism Board John Kroger said the winners will learn all about brewing beer with unusual local ingredients which will make the experience interested and informative for them.

The promotion is being run by Tourism Victoria, Tourism Western Australia, STA Travel and Tiger Airways.

The travellers will also complete work placements in Melbourne and Margaret River in Western Australia.

The announcement of this program will be followed with details of the three backpackers and the dates of their itineraries. The first backpacker is due to arrive in Bright on March 10th to commence the first two week work placement.