In putting this website together it became obvious that there are very few Beer Festivals taking place in Australia over the coming year. A search in our own Beer Festival Search Box reveals just 3 Beer Tasting events for 2009!Why is this?
Australia is known for its love of beer. The national holiday, Australia Day, wouldn’t be the same without a set of bbq tongs in one hand and a cold stubbie in the other.
I think the problem is twofold. Firstly, Australians are very parochial about their beer. If you’re a Queensander then you drink XXXX, a Victorian and you drink Victoria Bitter and so forth. Such loyalty to a brand allowed the second problem to develop; no competition. For too long the majority of the beer market in Australia has been owned by just two brewers: the Fosters Group and Lion Nathan.
When a population drinks just a handful of beers and the brewers are happy to supply just a handful of beers then it is no wonder there are very few Beer Festivals - what is there to celebrate?
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